Custom-scoped advertising
Know the plan
before you spend.
For a business considering paid search or an owner who needs help with an existing ad account. We begin with the offer, intended audience, budget, and the next step you want a visitor to take.
Custom-scoped advertisingBy scopeScope and price agreed before starting
You own the ad account and pay advertising spend directly. Management fees, software, creative volume, landing-page work, reporting, and approvals are defined in the proposal.
Campaign setup
An agreed setup plan around your services, goals, and budget. We discuss the account’s starting point and the work needed before launching.
Ongoing campaign management
Management of the campaigns within the agreed scope and budget. We define the work, cadence, and decisions that need your approval.
Creative and landing-page coordination
Agree on the ad message, available materials, and where clicks will land. Website changes or new landing pages are included only when specifically scoped.
Reporting you can discuss
An agreed reporting plan to review activity and results, with the context needed to decide what should change. No guaranteed lead volume or return.
A practical starting point
Start with the offer
and the next step.
An ad needs somewhere useful to send people. Before campaign work begins, we discuss the service you’re promoting, the page or contact route visitors will use, and what information is needed to measure the agreed goal.
Account ownership and spending stay clear.
The ad budget and management fee are separate. You retain ownership of the Google Ads account; we use delegated access for the agreed work. We define approval responsibilities before changing budgets or launching campaigns.
