Campaign setup
Setup for the agreed Facebook and Instagram campaign scope. We define the platforms, audience plan, offer, and budget before work begins.
Small-business support · Estero, Florida
Give your campaign a clear message and an agreed plan.
Work with Brandon and Morgan on Facebook and Instagram advertising. We define the audience, creative volume, platforms, budget, approvals, reporting, and management fee for your business.

Custom-scoped Meta advertising
For a business that wants paid social support for a specific offer, service, or campaign. We discuss what you’re promoting, which materials you have, and the action you want people to take.
You own the ad account and pay advertising spend directly. We define creative production, campaign work, management fees, access, landing-page needs, and approval responsibilities before starting.
Setup for the agreed Facebook and Instagram campaign scope. We define the platforms, audience plan, offer, and budget before work begins.
A plan for the ad message and imagery or video needed. The proposal specifies creative volume, supplied assets, production work, and revisions.
Management within the agreed scope and budget, with defined approval responsibilities for campaign and spending decisions.
An agreed reporting routine to discuss campaign activity and results. We use the findings to inform the next decision without promising a particular outcome.
A practical starting point
Regular social posts help you maintain an organic presence. A paid campaign also needs a budget, an audience plan, approved creative, and a useful destination. We define those parts together before running the work.
Tell us which approved photos, videos, brand assets, and offers are available. Any new production, landing pages, or additional campaign variants need a clear deliverable and price in the proposal.

Based in Estero, Florida
Morgan brings experience in social media, brand work, blogs, email, and advertising. Brandon focuses on websites and systems. We combine those skills for owner-operated businesses across Southwest Florida.
We also run Tranquil Coffee Roasters here in Estero. Your work begins with a defined need and an agreed plan, with you involved in the facts and approvals.
Meet Brandon and Morgan ↗How it works
Before we begin
No. Social essentials covers eight original posts adapted across Facebook and Instagram, captions, and scheduling. Paid advertising has a separate scope, management fee, and client-paid ad budget.
We agree on creative volume and responsibilities before quoting. Some campaigns use client-supplied materials; additional production needs a defined scope and price.
You own the ad account and pay advertising spend directly. We agree on delegated access, management fees, and approval responsibilities before starting.
No. The campaign work and reporting are agreed deliverables, but sales and leads depend on the offer, creative, audience, budget, destination, and other factors.
Start a Facebook and Instagram advertising inquiry
What offer are you promoting, and what imagery, video, or budget is available? Share a little about your business and relevant links. An inquiry opens a conversation; we agree on the work, timing, and price before starting.
Start an email inquiryhello@wordofmouthonline.orgCall (850) 228-7881