Small-business support · Estero, Florida

Facebook & Instagram
ads in Estero.

Give your campaign a clear message and an agreed plan.

Work with Brandon and Morgan on Facebook and Instagram advertising. We define the audience, creative volume, platforms, budget, approvals, reporting, and management fee for your business.

A newspaper announcing The Word Is Getting Out
The word is getting out. Make the next step clear.

Custom-scoped Meta advertising

The message, audience,
and budget together.

For a business that wants paid social support for a specific offer, service, or campaign. We discuss what you’re promoting, which materials you have, and the action you want people to take.

Custom-scoped Meta advertisingBy scopeScope and price agreed before starting

You own the ad account and pay advertising spend directly. We define creative production, campaign work, management fees, access, landing-page needs, and approval responsibilities before starting.

Campaign setup

Setup for the agreed Facebook and Instagram campaign scope. We define the platforms, audience plan, offer, and budget before work begins.

Creative coordination

A plan for the ad message and imagery or video needed. The proposal specifies creative volume, supplied assets, production work, and revisions.

Campaign management

Management within the agreed scope and budget, with defined approval responsibilities for campaign and spending decisions.

Reporting and review

An agreed reporting routine to discuss campaign activity and results. We use the findings to inform the next decision without promising a particular outcome.

A practical starting point

An ad is a separate
piece of the plan.

Regular social posts help you maintain an organic presence. A paid campaign also needs a budget, an audience plan, approved creative, and a useful destination. We define those parts together before running the work.

Know what creative is included.

Tell us which approved photos, videos, brand assets, and offers are available. Any new production, landing pages, or additional campaign variants need a clear deliverable and price in the proposal.

Brandon and Morgan, founders of Word of Mouth Online

Based in Estero, Florida

Work directly
with Brandon and Morgan.

Morgan brings experience in social media, brand work, blogs, email, and advertising. Brandon focuses on websites and systems. We combine those skills for owner-operated businesses across Southwest Florida.

We also run Tranquil Coffee Roasters here in Estero. Your work begins with a defined need and an agreed plan, with you involved in the facts and approvals.

Meet Brandon and Morgan ↗

A clear way to begin.

  1. Share the offer and assetsTell us what you want to promote, your current social presence, and the materials and budget available.
  2. Define and approve the campaignAgree on platforms, audience, creative, spending, management fees, reporting, and access.
  3. Run and review the scoped workAfter approval, we complete the agreed campaign work and review results on the agreed schedule.

Facebook & Instagram ads questions.

Are Facebook and Instagram ads part of Social essentials?

No. Social essentials covers eight original posts adapted across Facebook and Instagram, captions, and scheduling. Paid advertising has a separate scope, management fee, and client-paid ad budget.

Do you create all the photos and videos?

We agree on creative volume and responsibilities before quoting. Some campaigns use client-supplied materials; additional production needs a defined scope and price.

Who owns the account and pays for ads?

You own the ad account and pay advertising spend directly. We agree on delegated access, management fees, and approval responsibilities before starting.

Can you promise a specific number of sales?

No. The campaign work and reporting are agreed deliverables, but sales and leads depend on the offer, creative, audience, budget, destination, and other factors.

Start a Facebook and Instagram advertising inquiry

Tell us what
needs attention.

What offer are you promoting, and what imagery, video, or budget is available? Share a little about your business and relevant links. An inquiry opens a conversation; we agree on the work, timing, and price before starting.

Start an email inquiry
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