Original posts for your business
Eight original posts per month, focused on your services, current updates, or offers. We agree on the content direction and the information needed from you.
Small-business support · Estero, Florida
Keep showing up without writing every post yourself.
Work with Brandon and Morgan on a steady Facebook and Instagram presence. Social essentials gives your business a defined monthly content rhythm, using the current updates and imagery you provide.

Social essentials
For an owner who wants regular, original content without starting from a blank page each week. We plan around what your business actually offers and the materials available.
Eight original pieces are adapted across Facebook and Instagram—not sixteen separate pieces. You provide imagery, current business details, access, and timely approvals.
Eight original posts per month, focused on your services, current updates, or offers. We agree on the content direction and the information needed from you.
The same eight original pieces are adapted for the two platforms. This keeps the monthly scope clear while giving each post a useful presentation.
Captions that explain the update and give readers a relevant next step, followed by scheduling within the agreed plan.
We agree on revision limits, approval deadlines, access, and the materials you supply before starting. Extra posts, photography, video production, and paid ads need separate scope.
A practical starting point
A useful post can answer a common question, show work you’re allowed to share, or explain what’s available now. The starting point is your business, rather than filling a calendar with generic messages.
Social essentials covers the original posts, captions, adaptations, and scheduling described here. Paid advertising has its own budget, creative requirements, management scope, and approvals.

Based in Estero, Florida
Morgan brings experience in social media, brand work, blogs, email, and advertising. Brandon focuses on websites and systems. We combine those skills for owner-operated businesses across Southwest Florida.
We also run Tranquil Coffee Roasters here in Estero. Your work begins with a defined need and an agreed plan, with you involved in the facts and approvals.
Meet Brandon and Morgan ↗How it works
Before we begin
Eight original pieces per month, adapted across Facebook and Instagram, with captions and scheduling. That means eight original pieces shared in platform-appropriate versions, not sixteen unique posts.
This starting offer uses client-supplied imagery. Tell us if you need new photography, video, or other creative production so we can discuss the work and price separately.
Paid ads, inbox management, and ongoing community management are not included in the published Social essentials scope. We can discuss additional support and agree on it separately.
Yes. Monthly marketing is $650/month and combines Social essentials, one email campaign, and Google upkeep. We agree on materials, approvals, access, and service terms before starting.
Start a social media support inquiry
Which platforms do you use, and what needs attention? Share a little about your business and relevant links. An inquiry opens a conversation; we agree on the work, timing, and price before starting.
Start an email inquiryhello@wordofmouthonline.orgCall (850) 228-7881